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The Agentic Group
AI consultancy in Wales

An AI consultancy that knows Wales. And knows tourism.

We build AI and automation for Welsh tourism businesses: phones answered, guests looked after, cleaners sorted and agencies run from one system. All proven in a live West Wales holiday letting agency first.

Book a 30-minute call →See what we build
Why us

Same capability as any agency. Closer to home.

Based in West WalesWe’re in Carmarthenshire, and you’ll always deal with a real person.
Built for Welsh tourismHoliday lets, parks, glamping and the cleaning teams behind them. We run a holiday letting agency on our own tech.
Wales rules, understoodRegistration, the visitor levy and the 182-night rule are built into what we make.
Welsh-language voiceA Welsh-speaking version of Agentic Voice is in trials now.

For holiday-let agencies →

For holiday parks and glamping sites →

Also for any business

Not in tourism? We still build for you.

We started out building AI for all kinds of UK businesses. We still do.

Agentic CaptureEvery enquiry caught, answered and followed up.
Agentic ReachSocial posts written and scheduled in your voice.
Agentic FlowThe weekly admin your team does by hand, automated.
Agentic ChatA website assistant that answers like you would.
How it works

No jargon. No pitch deck.

  1. A 30-minute call

    You tell us what’s eating your week. We tell you honestly what we can fix, and what we can’t.

  2. We map it out

    Where you’re losing bookings and time, and what to fix first. In plain English, with a clear quote.

  3. We build it

    Around your business and your existing systems. You see it working before it goes near a guest.

  4. We stick around

    We look after it, tweak it and keep improving it. You’re never left with something nobody understands.

Fair questions

Before you pick up the phone.

Do you only work in Wales?

We’re based in West Wales and know the Welsh rules inside out, but we work with tourism businesses right across the UK.

Do you speak Welsh?

A Welsh-language version of Agentic Voice is in trials now. If your guests or owners speak Welsh, ask us on a call and we’ll tell you honestly where it’s up to.

Do I have to change my booking system?

No. Most of what we build works alongside the system you already use. If your current setup is holding you back, we’ll tell you, but we won’t push you to change for the sake of it.

Will my guests know they’re talking to AI?

We’re always upfront that it’s an assistant. It handles the everyday questions instantly and hands anything sensitive or unusual straight to you or your team.

How much does it cost?

It depends on the package and the size of your business, so we talk it through on a short call rather than guess. Custom work is quoted on top, and you get a clear, fixed quote before anything is built.

Let’s talk

Tell us what’s eating your week.

A 30-minute call. No pitch, no obligation. Just an honest look at what could run itself.

Book a call

A few quick things, then pick a time that suits you.

Rather pick a time straight away? Open the calendar

CallBook a call