Privacy policy

The Agentic Group (AutoIntelli AI Ltd). Last updated: October 2026.

1. Who we are

The Agentic Group is the trading name of AutoIntelli AI Ltd, based in Carmarthenshire, West Wales. We build AI and automation for tourism businesses in Wales and the UK: booking sites, guest messaging, AI receptionists, cleaner dispatch and full systems for holiday-let agencies, holiday parks and the cleaning companies behind them. We also build AI tools for other UK businesses.

For data protection law, we are the data controller for the personal information described in this policy.

AutoIntelli AI Ltd, a company registered in England and Wales (company number 16489564).
Registered office: Trwyn Ygraig, Llanboidy, Whitland, Wales, SA34 0EU
Email: evan@theagenticgroup.co.uk
Phone: 07554 430732

2. What data we collect

Information you give us

• Your name, email address and phone number
• Your business name, type and size
• What you tell us about your business in our contact form, on a call or during onboarding

Information collected automatically

Only if you accept cookies on our banner:

• Pages visited, time on site and how you arrived (Google Analytics)
• Visits and enquiries from our Facebook and Instagram adverts (Meta Pixel)
• Your browser, device type and approximate location, as reported by those tools

Information from AI tools on our site

Our website includes AI tools: a live chat assistant (Aria) and two demos, a property search (Agentic Finder) and a guest messaging assistant (Agentic Messaging). Anything you type into them is sent to our AI provider, Anthropic, to answer you. We don’t store what you type into the demos. We don’t use these conversations for anything other than responding to you and improving the service. Please don’t enter sensitive personal details into the demos.

You can also talk to Jane, our AI receptionist demo, from your browser. Browser voice calls are handled by our CRM provider and may be recorded and transcribed. Jane runs in the same chat widget as Aria: if you haven’t accepted cookies, it only loads when you tap “Talk to Jane now”, and the call needs your permission to use your microphone.

3. How we use your data

• To respond to enquiries and book calls you ask for
• To deliver our services: onboarding you as a client, setting up and running the systems we build for you, and support
• To send updates, proposals and follow-ups related to your enquiry or project
• To understand how the site is used and improve it, if you accept analytics cookies
• To meet our legal obligations, including financial record-keeping

We do not sell your data. We do not use your data for automated decision-making that has legal or similarly significant effects.

4. Our legal basis

• Legitimate interests: to respond to business enquiries and follow up with prospects in a reasonable timeframe
• Contract: to deliver services you have engaged us to provide
• Legal obligation: to comply with UK law, including tax and financial record-keeping
• Consent: for analytics and advertising cookies and live chat, and for marketing you have opted in to

5. Who we share your data with

We share your data only where necessary, with these processors:

• GoHighLevel (LeadConnector): our CRM. Contact form enquiries are saved there, and it runs our booking calendar, live chat and communications
• Anthropic: provider of the Claude AI models behind the Aria chat assistant and the Agentic Finder and Agentic Messaging demos
• Vercel: our website hosting provider
• Google (Google Analytics 4): website analytics. Only loads if you accept cookies
• Meta (Meta Pixel): measuring visits and enquiries from our Facebook and Instagram adverts. Only loads if you accept cookies
• Stripe: payment processing for subscriptions. We never see or store your card details
• ElevenLabs and Google Cloud: voice services used in our AI voice products

All processors must handle your data securely and lawfully. We may disclose information if required by law or by a valid request from a court or regulator.

6. How long we keep it

• Enquiry and prospect data: up to 24 months from last contact, unless you become a client
• Client data: for the length of our work together plus 6 years, for UK financial record-keeping
• Analytics data: kept in Google Analytics under its standard retention settings

When data is no longer needed, we delete or anonymise it securely.

7. Your rights

Under UK GDPR, you have the right to:

• access a copy of the personal data we hold about you
• ask us to correct inaccurate or incomplete data
• ask us to delete your data in certain circumstances
• ask us to limit how we use your data
• receive your data in a structured, machine-readable format
• object to processing based on legitimate interests, or for direct marketing
• withdraw consent at any time, where we rely on it

To use any of these rights, email evan@theagenticgroup.co.uk. We’ll respond within one month. If you’re not happy with our response, you can complain to the ICO at ico.org.uk/make-a-complaint or on 0303 123 1113.

8. Cookies

When you first visit, a banner asks whether you accept non-essential cookies. Nothing below loads until you click Accept. If you choose Essential only, none of it loads.

• Essential: your cookie choice, stored in your browser so we don’t ask again. No cookie is set for this.
• Analytics (Google Analytics 4): cookies starting _ga, used to count visits and see which pages are useful. Kept for up to 2 years.
• Advertising measurement (Meta Pixel): the _fbp cookie, used to measure visits and enquiries from our Facebook and Instagram adverts. Kept for up to 3 months.
• Live chat and voice (GoHighLevel): cookies and local storage set by the chat widget (Aria for chat, Jane for voice) so a conversation carries on as you move between pages. It loads when you accept cookies, or when you tap “Talk to Jane now”.

To change your choice, clear this site’s data in your browser settings and choose again on your next visit.

9. International transfers

Some of our processors (including Anthropic, Vercel, GoHighLevel, Google and Meta) process data outside the UK. Where they do, we make sure appropriate safeguards are in place in line with UK GDPR.

10. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. No method of sending data over the internet is completely secure.

11. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.

12. Contact us

The Agentic Group (AutoIntelli AI Ltd)
Trwyn Ygraig, Llanboidy, Whitland, Wales, SA34 0EU
Email: evan@theagenticgroup.co.uk
Phone: 07554 430732
theagenticgroup.co.uk